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Nova Home Renovations
From Inconsistent Leads to a Predictable Pipeline in 30 Days
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Team Size
30 days
Timeline
Challenge
Nova Home Renovations had been running Meta ads for over a year but results were completely unpredictable. Some weeks brought 20+ leads, others brought 2. CPA was rising month over month, tracking was broken across multiple campaigns, and the business owner had no visibility into which ads were actually driving booked jobs. The team was close to abandoning paid social entirely.
Solution
We started with a full Meta account audit — identifying broken pixel events, overlapping audiences, and campaigns optimizing for the wrong objective. We rebuilt the account structure from scratch: one prospecting campaign, one retargeting campaign, clear budget splits. We implemented a simple creative testing framework (3 hooks per week, killed losers after 3 days) and fixed conversion tracking end-to-end through the CRM so revenue was attributable back to specific ads.